Collaborative Advertising

HumIBA looks for ways to engage in collaborative advertising to help our members reach a larger audience while saving money. Through collaborative advertising that promotes a message of supporting the independent businesses that keep our local economy strong, we are helping educate the public about the core issues of the IBA while supporting our members.

Collaborative advertising illustrates to the public that we're working together as neighbors to educate about the values of localism, independence, cooperation and community that we all hold dear. And the added bonus is that it is less expensive that when local businesses go it alone -- *much* less expensive!

  1. Eureka Television Group Package
  2. KHUM Radio Package

Eureka TV Group Package

This package runs a 30-second spot that includes video of your business on Eureka Television Group's Fox, CBS, CW, and My Network stations at a fraction of what it would cost for you to go it alone. HumIBA will also receive some funding from these spots, to help us continue working for you and our community.

The ads are based on a successful campaign used by the seasoned Austin Independent Business Alliance, which you can see on the Austin IBA's homepage (http://www.ibuyaustin.com). Check the lower left side-bar. The "I buy local" one is our model.

Package details:

  • Stations: Fox, CBS, CW, My Network
  • Four featured businesses per spot, plus one extra space on the closing "splash screen" for a fifth business (at a reduced rate).
  • Each featured business gets five-and-a-half seconds of video, at your site, where you can say something around our "go local" message, such as "We Go Local by using the internet and playing computer games at Nugames in Arcata!"
  • Splash screen will list featured businesses, reinforce the Hum Indy Biz brand, and promote HumIBA and independent businesses as a whole.
  • 120 spots per month (30 times on each station, four station).
  • Three-month package, for a total of 360 spots.

Costs:

  • Featured businesses (five-and-a-half seconds of video)
    • $450 for three month package ($150/month, payable month by month).
  • Fifth "splash-screen" slot:
    • $120 for three month package ($40 a month, payable month by month).
  • Each package helps fund HumIBA.

Contact:

We'll run as many commercials as we get businesses to fill, and this package will be available on an ongoing basis. Payment must be committed/paid in advance, but we can charge your credit card monthly to spread out the cost if you prefer.

Remember, you must be a HumIBA member to participate! Click - here - to become a member right now.

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KHUM Radio Package

This ongoing package is through Lost Coast Communications, HumIBA's only media member (and Founding Member, at that!). The spots will be featured on KHUM, tuned-in to by 12,000 of Humboldt County's most desirable listeners.

These ads will be very similar to our KHUM holiday ad, which you can listen to by clicking here (http://humiba.org/images/KHUM_Holiday_Ad_2008.mp3).

As with our TV package, HumIBA will also receive some funding from these spots, helping us continue to work for you and our community.

Package details:

  • Three featured businesses per 60 second spot, along with educational information about the importance of going local.
  • Using the same model as was used for the KHUM holiday spots, each featured business is mentioned both at the beginning and the end of the spot.
  • 30 spots per month on KHUM, with a portion of matched PSAs on KSLG and The Point.

Three-month package, for a total of 90 spots and 45 public service announcements.

Costs:

  • $175 per business per month (for each of three businesses).
  • 3-month agreement required (though month-by-month payment can be arranged).

Lost Coast Communications will match a portion of our time with educational public service announcements on 94.1 KSLG and The Point, 100.3 and 102.7, KWPT, informing other markets about the importance of shopping at independent businesses and continuing to promote our collective Hum Indy Biz brand.

Contact:

If you would like more information, please contact Mo Burke directly at (707) 834-4781, or mo@khum.com.

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Remember, you must be a HumIBA member to participate! Click - here - to become a member right now.