Advertising Opportunities

 

While we are not an advertising agency, we do offer advertising opportunities through the sponsorship of our Local Options Directory and Collaborative Advertising opportunities. These opportunities are only open to members.

Click here to sign up for HumIBA Business Membership and/or Sponsorship through our website.

Local Options Directory Sponsorship

Benefactor - $1000
Directory listing with logo and business listed on back cover.

Sustainer - $500
Directory listing with logo, and business listed on inside back cover.

Sponsor - $150
Your business logo next to your directory listing.

Collaborative Advertising

  1. Eureka Television Group Package
  2. KHUM Radio Package

Eureka TV Group Package

This package runs a 30-second spot that includes video of your business on Eureka Television Group's Fox, CBS, CW, and My Network stations at a fraction of what it would cost for you to go it alone. HumIBA will also receive some funding from these spots, to help us continue working for you and our community.

The ads are based on a successful campaign used by the seasoned Austin Independent Business Alliance, which you can see on the Austin IBA's homepage (http://www.ibuyaustin.com). Check the lower left side-bar. The "I buy local" one is our model.

We want to promote brand-consistency with our other imaging by using the phrase "go local." To that end, for your 5 seconds of video, you or your employees will be saying "Go Local at (your business name)!"

Because HumIBA is responsible to pay for the ads, payment must be committed/paid in advance. "Committed" means providing us with a credit card #, which, if you prefer, we can charge month-by-month. If no CC# is provided, a check for the full 3 months must be provided at the time of video shooting. We'll run as many commercials as we get businesses to fill, and this package will be available on an ongoing basis.

Package details:

  • Stations: Fox, CBS, CW, My Network
  • Four featured businesses per spot, plus one extra space on the closing "splash screen" for a fifth business (at a reduced rate).
  • Each featured business gets five-and-a-half seconds of video, at your site, with you, your employees, or whoever you'd like promoting our "go local" message by saying, for example, "Go Local at Nugames in Arcata!"
  • Splash screen will list featured businesses, reinforce the Hum Indy Biz brand, and promote HumIBA and independent businesses as a whole.
  • 120 spots per month (30 times on each station, four stations).
  • Three-month package, for a total of 360 spots.

Costs:

  • Featured businesses (five-and-a-half seconds of video)
    • $450 for three month package ($150/month, payable month by month with CC#).
  • Fifth "splash-screen" slot:
    • $120 for three month package ($40 a month, payable month by month with CC#).
  • Each package helps fund HumIBA.

Contact:

Remember, you must be a HumIBA member to participate! Click here - http://humiba.org/membersignup4 - to become a member right now.

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KHUM Radio Package

This ongoing package is through Lost Coast Communications, HumIBA's only media member (and Founding Member, at that!). The spots will be featured on KHUM, tuned-in to by 12,000 of Humboldt County's most desirable listeners.

These ads will be very similar to our KHUM holiday ad, which you can listen to by clicking here.

Lost Coast Communications will match a portion of our time with educational public service announcements on 94.1 KSLG and The Point, 100.3 and 102.7, KWPT, informing other markets about the importance of shopping at independent businesses and continuing to promote our collective Hum Indy Biz brand.
 
As with our TV package, HumIBA will also receive some funding from these spots, helping us continue to work for you and our community.

Package details:

  • Three featured businesses per 60 second spot, along with educational information about the importance of going local.
  • Using the same model as was used for the KHUM holiday spots, each featured business is mentioned both at the beginning and the end of the spot.
  • 30 spots per month on KHUM, with a portion of matched PSAs on KSLG and The Point.
  • Three-month package, for a total of 90 spots and 45 public service announcements.

Costs:

  • $175 per business per month (for each of three businesses).
  • 3-month agreement required, paid/committed in advance (though month-by-month payment can be arranged with a credit card).

Contact:

Remember, you must be a HumIBA member to participate! Click here - http://humiba.org/membersignup4 - to become a member right now.

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