Shift Your Shopping

Shift Your Shopping is a national campaign representing more than 38,000 businesses across the U.S. and Canada, encourages residents to take job creation and economic concerns into their own hands by exercising their power to strengthen their own local economies.

HumIBA helped launch this campaign in partnership with other IBAs across North America.

Shifting Your Shopping is an effective strategy all year-round, but especially important at the holidays:  The National Retail Federation reports that holiday shoppers plan to spend an average of $704.18 on holiday gifts and seasonal merchandise in 2011. That’s

down slightly from last year, but NRF is still forecasting overall holiday retail sales to grow 2.8 percent during the months of November and December, to $465.6 billion.

Keeping that money in your community will have a proven impact.

We've brought this national campaign to our local community through a radio promotion we're playing on KHUM Radio, and through a Holiday Shop Local First campaign we've launched in partnership with our member businesses.

Please join us in Shifting Your Shopping for the holidays in 2011 and on into the New Year!